VILLA SPERANZA
Visual Identity and social media content for a nursery home that really cares for its guests’ wellness
Type of work
Type of client
Villa Speranza is highly regarded among the retirement homes in the local area.
The structure meets every need and boasts every comfort for guests. It is one of the few old people’s homes that incorporates a large green space.
HOWEVER, THE HOME’S DEFINING FEATURE IS ITS EMPHASIS ON THE WELLBEING OF THE GUESTS.FAIT HAS CREATED A MODERN AND ELEGANT BRAND IDENTITY THAT DESCRIBES THESE STRONG POINTS
THE COLOUR PALETTE IMMEDIATELY RECALLS THE STRUCTURE’S GARDENS, WHILE THE PATTERNS OF THE PARALLEL LINES REPRESENTS VILLA SPERANZA’S PATH THAT IS ALWAYS ALONGSIDE THE GUESTS
THE PAYOFF “LIVING, TOGETHER” AFFIRMS ONCE AGAIN THIS NEW APPROACH TO COMMUNICATION BY EXPLICITLY POINTING OUT VILLA SPERANZA’S PHILOSOPHY, IN WHICH THE GUESTS AND THEIR CARE ARE THE ABSOLUTE PROTAGONISTS
