Visual Identity and social media content for a nursery home that really cares for its guests’ wellness
Villa Speranza is highly regarded among the retirement homes in the local area.
The structure takes care of every need and comfort of the guests and it’s one of the few to have a large green space inside.
THE MAIN FEATURE OF THE RESIDENCE IS THE STRONG ATTENTION TO THE WELL-BEING OF THE GUESTS.
FAIT HAS CREATED A MODERN AND ELEGANT BRAND IDENTITY TO TELL THESE STRONG VALUES
THE COLOR PALETTE REFERS IMMEDIATELY TO THE GARDENS OF THE STRUCTURE, WHILE THE PARALLEL LINE PATTERNS REPRESENT THE PRESENCE AND THE PATH OF VILLA SPERANZA ALWAYS BY THE SIDE OF ITS GUESTS
THE PAYOFF “LIVING, TOGETHER” CONFIRMS THIS NEW COMMUNICATION APPROACH EVEN MORE, EXPLICITLY INDICATING THE PHILOSOPHY OF VILLA SPERANZA WHERE THE GUEST AND THEIR PERSONAL CARE ARE THE ABSOLUTE PROTAGONISTS