Brand identity for the branded-vintage clothing store Casual Bay
Sustainability is the keyword for a new and prominent reality in the vintage-clothing field in the city of Lecce.
With a new visual identity, Fait Studio has given its help to Casual Bay with its everyday-fight against fast-fashion standards.
THE SECOND-HAND CLOTHING IS A GROWING MARKET, A SYSTEM THAT, REGARDING SUSTAINABILITY, GOES ACROSS A TOTALLY OPPOSITE PATH COMPARED TO THE CANONS OF FAST-FASHION
CASUAL BAY IS A MEETING POINT BETWEEN THE LOVE FOR THE CASUAL CULTURE AND THE CAUSE OF SUSTAINABILITY
FAIT STUDIO HAS CREATED A VISUAL IDENTITY THAT NARRATES THE MISSION OF THE STORE, USING THEIR CULTURAL BACKGROUND AND THEIR ATTITUDE AS A GROUND ON WHICH DEVELOPING VISUALS AND COPYWRITING WITH AN IRONIC AND CHEEKY, THEN USED IN THE BRAND MATERIAL, THE INTERIORS OF THE STORE AND THE SOCIAL MEDIA CONTENT