BROZ BURGER
Branding, launch and digital positioning of a fast-food “Senza Senzo”
Type of work
Type of client
Collaborators
PHOTOGRAPHY
ILENIA TESORO
MICHEL CAPUTO
MODELS
VERONICA DE TOTERO
ALESSIO TRANE
Broz Burger is a brand born with the goal of giving to its clients an involving experience through its irreverent personality and a high quality burger.
Fait Studio’s built a brand identity strategically aligned to its young target, a chosen mood and the communication channels it’s going to communicate on.
THE VISUAL IDENTITY WITH ONE ONLY RULE: THERE ARE NO RULES. THE PAYOFF “SENZA SENZO”, WHICH MEANS MEANINGLESS, WANTS TO SHOW THE CARELESS ATTITUDE OF THE BRAND AND ITS COOLNESS
SENZA SENZO ALSO WANTS TO HIGHLIGHT A POSITIVE REACTION: “A MEANINGLESS BURGER” FOR EXAMPLE INDICATES IN A SLANG WAY THAT IT DOESN’T MAKE SENSE HOW GOOD THAT BURGER IS
GRAPHIC DESIGN AND COPYWRITING BECOME A CHANCE TO SHOW OFF THE COOLNESS OF BROZ, FAR FROM FORMAL AND SIMPLE PROMOTION, COMPOSING CATCHY, FRESH AND NEVER CRINGE CONTENT
THE FIRST OPENING IN LECCE WAS ANTICIPATED BY A TEASING-LAUNCH ONLINE AND OFFLINE CAMPAIGN, DEVELOPING SUCCESSFULLY A HUGE WAIT IN TOWN
BRAND MATERIAL COMMUNICATE APPARENTLY WITHOUT ANY MEANING, USING IRONIC COPYWRITING AND DEFORMED TYPOGRAPHY. PARADOXICALLY THIS IS WHAT MAKE THE PACKS RECOGNIZABLE AND ABLE TO TRANSMIT THE BROZ’S VALUES AND ITS CREDIBILITY AS A BRAND
EVEN ON SOCIAL MEDIA BROZ DOES WHATEVER HE WANTS AND THE RESULT IS A FRESH AND INVOLVING WAY OF COMMUNICATING WITH ITS PUBLIC, YOUNG PEOPLE ATTRACTED BY A LANGUAGE QUITE UNIQUE IN THE APULIAN TERRITORY
BESIDE THE FRESH GRAPHIC DESIGN, COPYWRITING HAS A REMARKABLE IMPORTANCE THROUGH CONTENT DUE TO THE USE OF VARIOUS AND ALWAYS PRESENT THEMES, ALWAYS SAID IN A “BROZ’S WAY”
