Brand identity, web design and social media content for a skincare e-commerce
Yonabe is a beauty care e-commerce for anyone who wants to celebrate their natural beauty, not only as “clean faced” but as “free expression of one’s person” outside the standardized aesthetic canons of society. Yonabe stands, in fact, for YOUr NAtural BEauty.
A FRESH, FUNNY AND ABSOLUTELY RECOGNIZABLE BRAND IDENTITY, IN LINE WITH BOTH THE LIVELY AND INFORMAL TONE OF VOICE BUT ALSO WITH THE RELIABLE AND FRIENDLY APPROACH OF THE FOUNDER
THE UNBOXING IS A REAL EXPERIENCE, A BOX THAT NOT ONLY REFLECTS THE BRAND IDENTITY BUT ALSO ENCLOSES A SERIES OF GADGETS SUCH AS TOTE BAGS, POSTERS AND STICKERS TO MAKE THE USER FEEL PART OF THE YONABE WORLD AND ITS COMMUNITY