Social media management and campaigns for the biggest summer urban-festival in Italy
Sottosopra Fest is the biggest hip-hop summer festival in Italy.
An event that every summer entertains thousands of young music lovers from all over the country.
From the 9th edition of the festival Fait Studio has been managing the social media channels of Sottosopra, starting from the return of the festival after a long stop due to Covid-19 restrictions; the results have been great and they’ve defined a strategy on which the next editions’ communication will be based on.
THE COMMUNICATION OF THE FESTIVAL STARTED ITS RE-BUILDING FROM A NEW, QUITE INFORMAL AND FUNNY TONE-OF-VOICE, TOTALLY ALIGNED TO ITS TARGET’S EXPECTATIONS
THE EXTREMELY POSITIVE AND SUMMERY GRAPHIC LANGUAGE FOLLOWS AN ALREADY EXISTING STYLE, BUT IT’S EXPANDED BY A LIBRARY OF ILLUSTRATIONS AND OTHER GRAPHIC ELEMENTS VERY USEFUL TO HAVE ALWAYS DIFFERENT VISUALS
PUBLIC’S INVOLVEMENT THROUGH INTERACTIVE CONTENT HAS GROWN REMARKABLY AND THE INSTAGRAM PAGE HAS GAINED MORE THAN 5.000 FOLLOWERS IN LESS THAN 3 MONTHS