Visual identity restyling and a new tone of voice on social media for an artisanal coffee brand
Turning an artisan’s passion and the high quality of its product in fundamental values of a brand.
Santino Caffè is a young and independent reality in the coffee roastery world.
The strong passion and culture of Santino Panettella – founder and Coffee Triathlon Italian Champion 2015 – are what make the brand unique beside the quality of his product, artisanally selected and toasted.
The restyling includes a new tone of voice and graphic elements that highlight the main aspects of the brand, targeting mainly the public’s interest to this new kind of experience in the coffee world.
The social media channels have been an important tool to narrate the new communication, through aesthetic content and a management with great reached results.