ROCKS N' DIVE
Social Media Campaign for the launch of the Lager beer of Birra Terrona
A beer that is so evocative of the summer could only be celebrated with a day of diving into the sea.
For the launch of Rocks N’ Dive, we posted a video on Birra Terrona’s social media channels that tells the story of a typical summer day in the south of Italy.
THE SCENES ARE IN POV TO GIVE THE VIEWER A FIRST-PERSON EXPERIENCE. AN INSTAGRAM CAMPAIGN WAS CREATED, CONTAINING PHOTOGRAPHIC MATERIAL, A VIDEO OF 60 SECONDS AND SOME SHORT VIDEOS