Visual Identity, Social Media Content & Interior restyling of Vicé, an award-winning pizzeria in the city of Lecce
When we met Vincenzo De Leonardis – owner and creative pizza maker of the Vicé pizzeria – he told us about his need to make the communication and image of his business count as much as the product offered to the public.
Starting from the idea of a new pizzeria format that it’s unique in the local scene – with a menu of 10 special pizzas on a monthly rotation – we have created a brand identity and a tone of voice that reflect Vincenzo’s modern and curious character.
“TASTE IT WITH CURIOSITY”, THE PAYOFF OFTEN VISIBLE IN THE COMMUNICATION, IS A CHALLENGE LAUNCHED TO THE CUSTOMER TO TRY THE EVERY DIFFERENT CREATIONS OF VINCENZO, BUT ALSO A HYMN TO THE ORIGINALITY OF THE PIZZERIA
THE END RESULT IS A WHOLE NEW EXPERIENCE FROM THE INTERIOR OF THE VENUE TO THE CONTENT OF SOCIAL MEDIA, WITH A COMMUNICATION THAT AIMS TO STIMULATE THE CUSTOMER’S CURIOSITY AND THEIR HUNGER