PIZZERIA VICÈ
Visual Identity, Social Media Content & Interior restyling of Vicé, an award-winning pizzeria in the city of Lecce
Type of client
When we met Vincenzo De Leonardis, owner and creative pizza maker of the pizzeria Vicé, he was looking for someone who could give his business’ communication and image the same value as the product he offers the public.
We took as a starting point the idea of a new pizza format that is unique in the local panorama, a menu of 10 special pizzas on a monthly rotation. From there, we created a brand identity and tone of voice that reflects Vincenzo’s modern and curious character.
‘TASTE IT WITH CURIOSITY’, THE PAYOFF OFTEN VISIBLE IN THE BRAND’S COMMUNICATION, CHALLENGES THE CLIENT TO CONTINUALLY TRY VINCENZO’S DIFFERENT CREATIONS. IT IS ALSO AN ODE TO THE PIZZERIA’S ORIGINALITY
THE END RESULT IS A TOTALLY NEW EXPERIENCE. FROM INSIDE THE PIZZERIA TO ITS SOCIAL MEDIA CONTENT, THE COMMUNICATION AIMS TO STIMULATE THE CUSTOMER’S CURIOSITY TO CONTINUALLY TRY NEW PIZZAS
