Total restyling for one of the most local street-food kitchens in Lecce
The sense of belonging to their own city, their origins and traiditions, and the courage to constantly recreate themselves with their burgers.
These are the ingredients of the new identity of Panetta. Fait Studio has worked on visually representing these values.
PANETTA IS A BURGER RESTAURANT, PUB AND BISTROT BORN IN 2015 IN LECCE
AFTER VARIOUS POINTS OF THEIR GROWTH, IN 2020 THEY ASKED FAIT STUDIO TO DEVELOP A VISUAL IDENTITY ABLE TO TELL PROPERLY WHO THEY ARE AND HOW MUCH THEY LOVE DOING THEIR JOB
USING AN “OUT OF RULES” VISUAL APPROACH AND AN INFORMAL TONE OF VOICE, THE NEW PANETTA’S IDENTITY IS A MIX OF IRREVERENT VISUALS AND SPICY COPYWRITING THAT NARRATES THEIR LOVE FOR THE CITY OF LECCE AND THEIR GOURMET IDEAS TOWARD LOCAL STREET FOOD