PANETTA
Total restyling for one of the most local street-food kitchens in Lecce
Type of client
The sense of belonging to their own city, their origins and traditions with the courage to constantly recreate themselves with their burgers, these are the ingredients of the new identity of Panetta. Fait Studio has worked on visually representing these values.
PANETTA IS A BURGER RESTAURANT, BREWERY AND BISTROT BORN IN LECCE IN 2015
AFTER VARIOUS STAGES IN ITS GROWTH PATH, IN 2020 PANETTA ASKED FAIT STUDIO TO DEVELOP A NEW VISUAL IDENTITY WHICH COULD BETTER TELL ITS VALUES
USING A PLAYFUL VISUAL APPROACH AND AN INFORMAL TONE OF VOICE, THE NEW PANETTA’S IDENTITY IS A MIX OF IRREVERENT VISUALS AND SPICY COPYWRITING THAT NARRATES THEIR LOVE FOR THE CITY OF LECCE AND THEIR GOURMET IDEAS TOWARD LOCAL STREET FOOD
