ORECCHIETTE A’ PORTER
Social media strategy and content for the fast-food chain of Apulian recipes
Orecchiette A’ Porter is an Italian fast-food chain based in Milan that proposes tasty Apulian food; from november 2021 Fait Studio has taken over the social media channels management and the content creation of these.
As the name suggests, the brand’s core-business is the orecchiette, a typical kind of pasta from Apulia, prepared with different recipes from the southern region; this attention to traditions itself is what makes this brand a story to tell and its food a must-try experience.
SOCIAL CONTENT AIMS TO TELL MORE ABOUT THE PRODUCTS, THE CULINARY CURIOSITIES BEHIND THEM BUT ALSO PLACES AND CULTURE OF THE TERRITORIES THEY’RE FROM
ALSO THANKS TO A MASSIVE USE OF INFLUENCER MARKETING THE BRAND HAS ACQUIRED A FANTASTIC GROWTH OF SALES AND PEOPLE REACHED ON INSTAGRAM