ORECCHIETTE A’ PORTER
Social media strategy and content for the fast-food chain of Apulian recipes
Type of work
Type of client
Collaborators
PHOTOGRAPHY
ILENIA TESORO
Orecchiette A’ Porter is an Italian fast-food chain based in Milan that proposes tasty Apulian food. From November 2021 Fait Studio has taken over its social media channels management and content creation.
As the name suggests, the brand’s core-business is the “orecchiette” – a typical kind of pasta from Apulia – prepared with different recipes from the southern region; this attention to traditions itself is what makes this brand a story to tell and its food a must-try experience.
SOCIAL CONTENT AIMS TO TELL MORE ABOUT THE PRODUCT AND ITS CULINARY CURIOSITIES, BUT ALSO ABOUT THE PLACES AND CULTURE OF THE TERRITORIES THEY’RE FROM
FURTHERMORE, ALSO THANKS TO A MASSIVE INFLUENCER MARKETING STRATEGY, THE BRAND HAS ACQUIRED A FANTASTIC GROWTH OF SALES AND REACH ON INSTAGRAM
