IMSAR
Visual identity and report design for a programme for the development of agriculture market in Rwanda
Type of client
The Palladium Group’s development programme Improving Market Systems for Agriculture in Rwanda helps the growth of market systems in the agriculture field in Rwanda and improves the quality of life of local producers and employees.
Fait Studio has developed a visual identity based on a strong concept that reflects perfectly the mission of IMSAR: seed to grow.
THE LEAF SHAPE – WHICH REPRESENTS GROWTH AND AGRICULTURE – BECOMES A GRAPHIC SYMBOL FLEXIBLY USABLE IN EVERY COMMUNICATION MATERIAL; TOGETHER WITH OTHER GRAPHIC CHOICES, THE LEAF PRESENTS IMSAR WITH A POSITIVE AND PROFESSIONAL TONE
BESIDES THE VISUAL IDENTITY, FAIT STUDIO HAS ALSO WORKED ON THE DESIGN AND LAYOUT OF THE IMSAR’S ANNUAL REPORT 2019, AN EDITORIAL TOOL THAT SHOWS EVERY REACHED RESULT BY THE PROGRAMME AND LISTS THE FUTURE GOALS TO GAIN AS WELL
