IL PANETTONE DI SPIRITI
Packaging design for the Panettone of Spiriti Gourmet
Spiriti Gourmet is one of the most rinomated pizzerias in the city of Lecce and “sister” of the iconic restaurant “Osteria degli Spiriti”.
During Christmas time, the restaurant’s chef Tiziana Parlangeli creates her authentic artisanal panettone with mastery and passion.
Fait Studio has been asked to create the packaging design, something with a strong visual impact and easily recognizable as different from usual designs or representations of Christmas.
THE HAPPY TONE OF VOICE WAS USED FOR SOCIAL MEDIA CONTENT AS WELL THROUGH A CAMPAIGN FILLED WITH GRAPHIC CONTENT, PHOTOGRAPHY AND VIDEOS