FUEL
Brand Identity per one of the most solid business in the field of floors in Salento
Type of work
Type of client
Fuel is a beerhouse that wants to step out of the usual aesthetic standards of the sector, presenting itself with a totally new approach.
STARTING FROM THE MESSAGE BEHIND THE NAME, WHICH RECALLS THE ACTION OF REFILLING, FAIT HAS DEVELOPED A VISUAL COMMUNICATION OF POSITIVE GRAPHICS AND MESSAGES
THE ILLUSTRATIONS, WHICH SHOW PEOPLE HAVING FUN AND CHEERING UP AROUND THE BEER WORLD, CAN BE FOUND ON THE WALLS OF FUEL AS POSTERS, BUT ALSO IN THE SOCIAL MEDIA CONTENT, ALTOGETHER WITH PHOTOS OF THE BEERS AND OTHER MESSAGES THAT NARRATES THE POSITIVE VIBE THE FUEL BOYS WANT TO SHARE WITH THE PEOPLE
THE MODERN AND PLAYFUL INTERIOR DESIGN NEEDED SOMETHING THAT COULD INTERACT WITH THE CLIENTS, SO WE HAVE DESIGNED THE BEERBOARD. IT’S A HANDY AND INNOVATIVE WALL-BEER LIST WITH SINGLE LETTERS POSITIONED BY MAGNET ON METAL BARS, A PERFECT ALTERNATIVE TO THE USUAL BLACKBOARD
