FORGET ABOUT IT
The streetwear brand of Fait Studio, that borns from the graffiti subculture and the ‘90’s aesthetics
Type of client
FAI (Forget about it) is our clothing project, a streetwear brand founded in Milan in 2016.
The name is a famous expression from Italo-American characters in mobster films and TV series.
THE DESIGNS, WITH CLEAN AND EFFECTIVE 1990S AESTHETICS, ARE MAINLY RIP-OFFS OF LOGOS OF HISTORIC ITALIAN COMPANIES
THE COLLECTION WAS LAUNCHED THROUGH AN EVENT IN 2017. TOGETHER WITH THE CLOTHING, AN EDITORIAL PROJECT CALLED “AMORE, EGO E PASSIONE” (LOVE, EGO AND PASSION) WAS PRESENTED: A PHOTOGRAPHIC STORY TOLD IN COLLABORATION WITH THE PHOTOGRAPHER ANNA ADAMO, WHICH TELLS THE LOVE STORY OF A MILANESE COUPLE AND THEIR DAILY RELATIONSHIP WITH THE WORLD OF GRAFFITI IN THE CITY OF MILAN
