FORGET ABOUT IT
The streetwear brand of Fait Studio, that borns from the graffiti subculture and the ‘90’s aesthetics
Type of client
FAI (Forget About It) is our clothing project, a streetwear brand founded in 2016 in Milan whose name comes from the slang of the Italian-American characters of mobster films and TV series.
THE CLEAN AND EFFECTIVE 90’S INSPIRED DESIGNS ARE MAINLY RIP-OFFS OF LOGOS OF HISTORIC ITALIAN COMPANIES
THE COLLECTION WAS LAUNCHED THROUGH AN EVENT IN 2017. TOGETHER WITH THE CLOTHING, WE PRESENTED AN EDITORIAL PROJECT CALLED “AMORE, EGO E PASSION”, A PHOTOGRAPHIC STORY – IN COLLABORATION WITH THE PHOTOGRAPHER ANNA ADAMO – WHICH TELLS THE LOVE STORY OF A MILANESE COUPLE AND THEIR DAILY RELATIONSHIP WITH THE GRAFFITI WORLD IN THE CITY OF MILAN
