Restyling of the visual identity of a mushroom-production company in Rwanda
The mushroom’s market in Rwanda is quite smaller than in western countries.
Deyi is one of the very few Rwandan producers and sellers of oyster mushrooms.
To implement sales and get the population to like this product more, Deyi in 2021 decided to position itself on different selling channels, like supermarkets and markets of big cities in Rwanda.
Fait Studio was asked to create a visual identity able to communicate with a public not very familiar with the product yet, therefore in need to know more about it.
THE IDENTITY IS BASED ON A SIMPLE AND FRIENDLY GRAPHIC LANGUAGE WITH GEOMETRIC SHAPES THAT RECALL A MUSHROOM AND FUNNY AND INFORMAL FONTS