Social media strategy and content for one of the most exclusive bars in Italy
300mila – award-winning “Bar d’Italia” by Gambero Rosso – is an experience of excellence, traditions and avant-garde able to be the most exclusive bar in Lecce since 2004.
Today 300Mila offers the experience of haute cuisine from morning to evening, with the aim of strengthening its awareness on social media channels.
Fait Studio comes into play through the management and development of digital content, collaborating with the photographer Ilenia Tesoro.
THE FIRST GOAL WAS TO VARY THE NARRATIVE OF THE CONTENTS WITHOUT LIMITING THE PHOTOGRAPHY TO THE BEAUTY OF THE DISHES ONLY, BUT ALSO INVOLVING USERS BY LEADING THEM TO DISCOVER EVERY DETAIL OF THE LOCATION
THE DISHES SHOW RECIPES MADE OF EXPERIENCE, CULTURE AND RESEARCH
THE FINAL RESULT IS A COLLECTION OF MOMENTS, DETAILS AND CURIOSITIES THAT INVOLVE THE PUBLIC TO DISCOVER A MAGIC PLACE AND ITS EXCLUSIVITY