BIRRA TERRONA
We have revolutionized the Brand Identity of a brewery proud of its origins
Type of work
Type of client
Birra Terrona is an independent Salento brewery born in 2013 and largely operating in Puglia.
In the summer of 2019 the brand contacted us to review its identity and communication.
WE HAVE CREATED AN IMAGE WITH AN IRREVERENT TONE AND DIFFERENT FROM THE USUAL CANONS OF THE SECTOR
THE NEW BRAND IDENTITY OF BIRRA TERRONA IS A SLAFT TO THE COMMON, AN UNAVOIDABLE RELEVANT CONTRAST FOR ITS VISUAL MODERNITY AND FOR THE TRADITION PRESENT IN THE BRAND NAME ITSELF, EMPHASIZED BY A LOGO THAT REPRESENTS SOUTHERN ITALY WITH CLEAN SHAPES AND IMPACT TEXTS
