BIRRA TERRONA
We have revolutionized the Brand Identity of a brewery proud of its origins
Type of work
Type of client
Birra Terrona is an independent brewery from Salento, founded in 2013, which operates largely in the Puglia region.
In the summer of 2019, they contacted us to review their brand identity and communication
WE THOUGHT UP AN IMAGE WITH AN IRREVERENT TONE, WHICH IS A LONG WAY AWAY FROM THE SECTOR’S USUAL CANONS
BIRRA TERRONA’S NEW BRAND IDENTITY BREAKS WITH THE BANAL, CREATING NOTICEABLE CONTRAST BETWEEN ITS VISUAL MODERNITY AND THE TRADITION PRESENT IN THE NAME ITSELF
IT IS CHARACTERISED BY A LOGO THAT INCORPORATES ITALY’S SOUTH, CLEAN AND COLOURED SHAPES, AND EFFECTIVE TEXTS
